As part of the marketing team, I helped lead the introduction of Tamaris, a European fashion footwear brand, into the US market. Taking charge of email marketing campaigns, social media campaigns, digital ads, print ads, trade show displays, and building the new US website, our aim was to bring Tamaris' exquisite designs and impeccable style to the trend-conscious women of America. Collaborating closely with the marketing director, e-commerce director, and the Tamaris Germany team, we successfully tested and grew the US market, making Tamaris a favorite choice for every occasion.