Earth Origins
Art Direction | Digital & Social Ad Campaigns
Photographer: Heather McGrath
Talent: Rayssa Alves
Wardrobe: Janine Maggiore
Hair & Makeup: Kacie Corbelle
Videographer: Meg Elkinton
For the Earth Origins Spring 2022 lifestyle photoshoot, I worked closely with the marketing director to create an art direction that embodied the brand's values of modern wellness fashion. The focus was to highlight the lush greenery of the gardens, which complemented the pastels and vibrant colors in the season's line. We wanted the shoot to feel organic and rich, while still maintaining a contemporary and stylish look.