Earth Origins

Art Direction | Digital & Social Ad Campaigns

Photographer: Heather McGrath

Talent: Rayssa Alves

Wardrobe: Janine Maggiore

Hair & Makeup: Kacie Corbelle

Videographer: Meg Elkinton

For the Earth Origins Spring 2022 lifestyle photoshoot, I worked closely with the marketing director to create an art direction that embodied the brand's values of modern wellness fashion. The focus was to highlight the lush greenery of the gardens, which complemented the pastels and vibrant colors in the season's line. We wanted the shoot to feel organic and rich, while still maintaining a contemporary and stylish look.

Previous
Previous

Tamaris

Next
Next

Earth Origins (Product)