For Kalso, this was not only a seasonal Fall 2021 line lifestyle shoot but also a relaunch into a line with history. The goal was to create images that captured the essence of the brand - unique, free-spirited, and willing to see things from a different point of view. Working closely with the Marketing Director, we developed an overall vision for the shoot that was both aspirational and approachable. By highlighting the brand's original negative heel shoe design, we showcased Kalso's commitment to creating shoes that embrace individuality and find the positive within the negative. These images will be used across all mediums to showcase the Kalso brand and connect with customers who share their values of marching to their own beat.