Working in collaboration with a team of developers, marketing directors, and the e-commerce director, a singular brand e-commerce site for Earth Shoes evolved into a 3 brand tabbed site with a focus on web design and front-end content. Under the Earth Shoes umbrella of brands, Earth Origins, Earth Elements, and Kalso were able to live and sell their products on one site with individual collections and filtered categories separating the brands. The result was a user-friendly shopping experience that allowed customers to easily browse and purchase products from multiple Earth Shoes brands using just one shopping cart.